Tuesday, May 31, 2011
Altadena Urban Farmers' Market
Sunday's market was the best yet. About 30 local vendors came -- all offering homemade local food and goods. Then there were the goats (including two babies), chickens and historic venue. On top of that, there was the Farmers' Market University offering lessons in making cheese, bread and home cleaners. And there were a lot of people.
I thought my photo of the crowd was pretty good -- that is until I saw Petrea's artistry at Pasadena Daily Photo. Of course, she found a mother and daughter strolling under an archway. It was good to see her and John at the market. Actually, I saw a lot of folks I knew. The market is is taking on a bit of a Main Street flavor where you encounter not only local produce and goods, but bump into friends as well.
We were there with Marcia's homegrown enterprise, HomeBody Botanicals - offering herbal body products she makes with local and organic ingredients. She was non-stop busy for all of the three-hour market and is seeing repeat customers, which is gratifying.
This little market that started just last October has quickly become a hit. As you walk the market, you get the sense that there is a pent-up desire for this kind of thing. Yes, folks are discovering something new. But maybe it is more. Maybe they're finding something that was long ago misplaced.
The market is certainly part of the trend toward localism. Altadena shop owner Lori Webster talked about this recently in her excellent blog. She's on the front lines of retailing and observes that the trend toward localism is "huge and growing." May the trend continue.